Shares of Apple (AAPL) hit $200 on Wednesday for the first time despite lower than expected holiday retail sales.

People are hooked on Apple products, and chances are they will be for quite some time--just as long as Apple keeps innovating.

Apple's new products also yield higher margins for the company through lower memory costs. Analyst Shelby Seyrafi has a $225 price target on the stock. "Apple has a lot of momentum right now," he told the Associated Press.

There isn't any reason Apple won't hit Seyrafi's price target.  

The Company posted revenue of $6.22 billion and net quarterly profit of $904 million, or $1.01 per diluted share. These results compare to revenue of $4.84 billion and net quarterly profit of $542 million, or $.62 per diluted share, in the year-ago quarter. Gross margin was 33.6 percent, up from 29.2 percent in the year-ago quarter. International sales accounted for 40 percent of the quarter’s revenue.

“Apple ended the fiscal year with $15.4 billion in cash and no debt,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first quarter of fiscal 2008, we expect revenue of about $9.2 billion and earnings per diluted share of about $1.42.”

Apple shipped 2,164,000 Macintosh® computers, representing 34 percent growth over the year-ago quarter and exceeding the previous quarterly record for Mac® shipments by 400,000. The Company sold 10,200,000 iPods during the quarter, representing 17 percent growth over the year-ago quarter. Quarterly iPhone™ sales were 1,119,000, bringing cumulative fiscal 2007 sales to 1,389,000.

With this kind of consistent growth, there's no reason why you, too shouldn't love Apple to the core.